The British general election has been called this week and the use of digital media is striking. Striking, not for any massive innovation, but for the fact they are actually using digital media tools, trying to engage the public where they are. Many articles have appeared this week, not least from the bbc who are keen to promote their election site which is actually informative and interesting.
Many are commenting that the 'new' is still subserviant to the 'old' media when campaigning, including presenter of radio four's media show Steve Hewlett's blog. So far I agree; there is no innovation like what was seen in both the 2004 and 2008 presidential elections in the US.
The websites of the three main parties are barely discernable one from another apart from their colours. Are they really engaging, being 'of' the internet rather than just 'on' it or have they all taken a class in 'what the public want to see'?
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