In the time I have had for research today I have been reading the articles found last week and have now spent a couple of hours finding and printing out further papers. These mostly deal with research on charities and giving as well as studies on the effects of websites and other factors on levels of giving. Reputation, credibility and identity in digital environments are all examined in various forms as well as more general studies on adoption of social media by nonprofit organisations.
Tonight and tomorrow I will be reading these and making notes. Tomorrow will be further reading and I am also going to be writing some of these things up in my draft Literature Review! The table showing data that can be compared and contrasted is a priority for tomorrow too.
I'll leave you with a link to a fantastic video a friend posted today: http://conteanimated.com/the-animation-2/thought-of-you/
Showing posts with label non-profits. Show all posts
Showing posts with label non-profits. Show all posts
Monday, 7 March 2011
Wednesday, 5 May 2010
Digital Space
Is the digital space and digital connection equivalent to a 'physical' connection?
This is a question that comes up time and again in my research, indirectly or by assumption. Are relationships online equivalent to those offline. What difference does that make to companies and organisations? The offline connection often results in an online one. But to the majority of internet users does the reverse occur so readily? Is the connection created online as strong as one offline to a cause or charity for instance?
Offline we use body language, read tone and voice internation - none of which is available to us in the digital space. The pace and ebbs and flows of conversation offline make a big difference. The online often uses 'on' or 'off', you either talk or listen: email; blog comments; your friend 'is typing' on msn messenger or facebook chat; the back and forth of twitter.
Is there a different form of connection or relationship generated? One that is based on information and factual transmission. Causes or voices that appear silent or unreachable(a large corporation or charity with tightly controlled press releases for instance) suddenly have a voice and direct communication is possible.
This is where many businesses and charities have been able to harness social media. The towering, closed international organisation suddenly has a new voice in the digital space and real people can engage with it where before they wouldn't have dreamed of it. The Third Sector has left the building.
This is a question that comes up time and again in my research, indirectly or by assumption. Are relationships online equivalent to those offline. What difference does that make to companies and organisations? The offline connection often results in an online one. But to the majority of internet users does the reverse occur so readily? Is the connection created online as strong as one offline to a cause or charity for instance?
Offline we use body language, read tone and voice internation - none of which is available to us in the digital space. The pace and ebbs and flows of conversation offline make a big difference. The online often uses 'on' or 'off', you either talk or listen: email; blog comments; your friend 'is typing' on msn messenger or facebook chat; the back and forth of twitter.
Is there a different form of connection or relationship generated? One that is based on information and factual transmission. Causes or voices that appear silent or unreachable(a large corporation or charity with tightly controlled press releases for instance) suddenly have a voice and direct communication is possible.
This is where many businesses and charities have been able to harness social media. The towering, closed international organisation suddenly has a new voice in the digital space and real people can engage with it where before they wouldn't have dreamed of it. The Third Sector has left the building.
Monday, 26 April 2010
Embracing the "bottom-up" nature of the Internet
"The companies that will thrive - the companies that are thriving - are those that embrace the bottom-up nature of the Internet culture." In the final chapter of his book Joe Trippi outlines what was learnt through the course of the Dean Campaign in the prospective 2004 Presidential election campaign, which acted as a pioneer and record breaker in use of the Internet.
As they are very relevant to business and non-profit sectors alike, I will write tomorrow in more depth on his seven points for businesses/instiutions/candidates. Trippi argues that the companies that "...make the turn[to embracing the bottom-up internet culture] will be those that figure out how to empower their customers to have a say in the products they buy and use." That as a result customers will become part of the process, naturally forming a community around the product or service. And that your company will improve for it. Customers will offer better and more appropriate ideas than your organistion alone can produce.
The idea that so many businesses and charities seem to be missing is that we the users and customers can be part of so much and can be far more engaged than at any time previously by what the internet makes possible. Where feedback can be instant. Where ideas can be discussed and improved upon without the need for formed and polished presentation beforehand. In which customers are valued and given ownership and sense of belonging. Do you agree? Are you engaging on the Internet?
As they are very relevant to business and non-profit sectors alike, I will write tomorrow in more depth on his seven points for businesses/instiutions/candidates. Trippi argues that the companies that "...make the turn[to embracing the bottom-up internet culture] will be those that figure out how to empower their customers to have a say in the products they buy and use." That as a result customers will become part of the process, naturally forming a community around the product or service. And that your company will improve for it. Customers will offer better and more appropriate ideas than your organistion alone can produce.
The idea that so many businesses and charities seem to be missing is that we the users and customers can be part of so much and can be far more engaged than at any time previously by what the internet makes possible. Where feedback can be instant. Where ideas can be discussed and improved upon without the need for formed and polished presentation beforehand. In which customers are valued and given ownership and sense of belonging. Do you agree? Are you engaging on the Internet?
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