"The Seven Inviolable, Irrefutable, Ingenious Things Your Business or Institution or Candidate Can Do in the Age of the Internet That Might Keep You from Getting Your Ass Kicked But Then Again Might Not"
The Revolution Will Not Be Televised (Joe Trippi, 2004)
The following are the seven things that Trippi describes in his book with a simplified explanation of each. Please do get hold of a copy and read these in full!
1. Be First - There is very little about the Internet that is proprietary...the first everything has a headstart building a community...(rule 1a - If you're not going to be the first mover, you'd better be a hell of a lot better.)
2. Keep it Moving - Don't be static... Don't let your website be wallpaper.
3. Use an Authentic Voice - Have real people write real stuff.
4. Tell the Truth - The internet has an inherent transparency... Tell them what you want. Don't manipulate
5. Build a Community - Create a commons, a town square, a place where people can come together...
6. Cede Control - Once you invite people in, they're going to want to do more.
7. Believe Again - Have some faith in the [] people again.
The Revolution Will Not Be Televised (Joe Trippi, 2004)
This advice is still massively relevant to all sorts of organisations today. They are very important areas that we see missed so much - we see 'websites as wallpaper' all the time! Bland press releases with no space for community. Many examples, in my own immediate experience spring to mind of organisations that believe this in their ethos and are trying to engage but miss out on the potential of the internet as a way to do it.
The tools for the job have improved massively since 2004; many of them free. What is holding you back? Will your organisation survive and thrive without this sort of engagement?
Showing posts with label Joe Trippi. Show all posts
Showing posts with label Joe Trippi. Show all posts
Tuesday, 27 April 2010
Monday, 26 April 2010
Embracing the "bottom-up" nature of the Internet
"The companies that will thrive - the companies that are thriving - are those that embrace the bottom-up nature of the Internet culture." In the final chapter of his book Joe Trippi outlines what was learnt through the course of the Dean Campaign in the prospective 2004 Presidential election campaign, which acted as a pioneer and record breaker in use of the Internet.
As they are very relevant to business and non-profit sectors alike, I will write tomorrow in more depth on his seven points for businesses/instiutions/candidates. Trippi argues that the companies that "...make the turn[to embracing the bottom-up internet culture] will be those that figure out how to empower their customers to have a say in the products they buy and use." That as a result customers will become part of the process, naturally forming a community around the product or service. And that your company will improve for it. Customers will offer better and more appropriate ideas than your organistion alone can produce.
The idea that so many businesses and charities seem to be missing is that we the users and customers can be part of so much and can be far more engaged than at any time previously by what the internet makes possible. Where feedback can be instant. Where ideas can be discussed and improved upon without the need for formed and polished presentation beforehand. In which customers are valued and given ownership and sense of belonging. Do you agree? Are you engaging on the Internet?
As they are very relevant to business and non-profit sectors alike, I will write tomorrow in more depth on his seven points for businesses/instiutions/candidates. Trippi argues that the companies that "...make the turn[to embracing the bottom-up internet culture] will be those that figure out how to empower their customers to have a say in the products they buy and use." That as a result customers will become part of the process, naturally forming a community around the product or service. And that your company will improve for it. Customers will offer better and more appropriate ideas than your organistion alone can produce.
The idea that so many businesses and charities seem to be missing is that we the users and customers can be part of so much and can be far more engaged than at any time previously by what the internet makes possible. Where feedback can be instant. Where ideas can be discussed and improved upon without the need for formed and polished presentation beforehand. In which customers are valued and given ownership and sense of belonging. Do you agree? Are you engaging on the Internet?
Wednesday, 21 April 2010
Real Engagement?
Of the top fifteen political influencers on twitter seven are Labour, with only three Lib-dem and one Conservative according to Edelman's public affairs team. Fascinating as Labour appear to be so far behind on support on Facebook now: Conservative 54,000, Lib Dem 52,000, Labour 27,000 ('likes' rather than 'fans' now as Facebook have just changed their system).
Matthew Eltringham's blog post on CoJo has been asking questions of just how much people are really engaging: "Beyond the activities of the major parties, there's a mixed picture of just how much people are themselves engaging with the online election." A good point and one which sorts the politicians from the public; politicians are engaging on these sites but are the voters being engaged by their involvement?
I think to some extent yes, but it is not the 'groundswell' that I've been reading about behind the Dean campaign's use of the internet where they provided a space for "...these young people who wanted to do something [but] were not being mobilized and didn't feel empowered"(Trippi, 2004).
I'm not saying that the American system is right, there are many better ways for British people to engage than the American large scale and Presidentially focussed elections but there is not a grassroots movement happening here. So far TV is having a far larger effect on the election than the internet, demonstrably by the effects of the first election debate.
Matthew Eltringham's blog post on CoJo has been asking questions of just how much people are really engaging: "Beyond the activities of the major parties, there's a mixed picture of just how much people are themselves engaging with the online election." A good point and one which sorts the politicians from the public; politicians are engaging on these sites but are the voters being engaged by their involvement?
I think to some extent yes, but it is not the 'groundswell' that I've been reading about behind the Dean campaign's use of the internet where they provided a space for "...these young people who wanted to do something [but] were not being mobilized and didn't feel empowered"(Trippi, 2004).
I'm not saying that the American system is right, there are many better ways for British people to engage than the American large scale and Presidentially focussed elections but there is not a grassroots movement happening here. So far TV is having a far larger effect on the election than the internet, demonstrably by the effects of the first election debate.
Tuesday, 20 April 2010
TRWNBT
The Revolution Will Not Be Televised is an engaging and thought-provoking book for anyone interested in Politics, the Internet or anything in between(technology, post-modern culture etc) written by Joe Trippi who "unwittingly found [him]self in the right spot at the beginning of the twenty-first century, maybe the one guy who might have a chance at pulling together this grassroots, nuts-and-bolts, knock-on-doors, send-e-mails, use-the-Internet bulletin board-website political movement thing." (TRWNBT, 2004)
From Howard Dean's campaign manager in the 2004 US presidential election, this book could be seen as a campaign memoire of sorts but is far wider in its scope than that. I'm half way through but thoroughly recommend it. Do you 'get it'? Do you get the internet's power? Do you get the potential of the internet as a social space and tool for change and good in our twenty first century society? Is your organisation 'of' the internet or just 'on' it? What's the difference? Do I 'get it', even though I'm studying it, do I understand that potential and how 'real' an experience online interaction is for so many people?
From Howard Dean's campaign manager in the 2004 US presidential election, this book could be seen as a campaign memoire of sorts but is far wider in its scope than that. I'm half way through but thoroughly recommend it. Do you 'get it'? Do you get the internet's power? Do you get the potential of the internet as a social space and tool for change and good in our twenty first century society? Is your organisation 'of' the internet or just 'on' it? What's the difference? Do I 'get it', even though I'm studying it, do I understand that potential and how 'real' an experience online interaction is for so many people?
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